1. People: The First Lever Most Founders Miss

Leverage through people means hiring others to multiply your time, energy, and expertise.

You’re no longer doing all the work. You’re designing the machine that does the work.

But here’s the mistake: most business owners wait too long to hire. They treat delegation like a reward for success, not a tool for reaching it.

“Hiring people is not a luxury. It’s business.” – Andrew Moullin

Practical Example:

• You’re handling all your client communication, billing, fulfillment, and marketing.

• You hire a part-time virtual assistant at $20/hour.

• That assistant takes 15 hours of admin work off your plate.

• You now have 15 hours back for sales, strategy, or product improvement.

That’s a 15x return in productivity for $300 per week. And that’s just the beginning.

How to Use It:

• Start with delegation, not full-time hires. Use freelancers, contractors, and part-timers to test roles.

• Document everything once. Use Loom videos or SOPs. What takes you an hour to explain can save you 100 hours later.

• Hire for bottlenecks. If it’s slowing you down or pulling you off focus, someone else should do it.

2. Capital: The Lever That Multiplies What Already Works

Capital is fuel.

But fuel only helps when the engine is working.

The biggest mistake founders make with capital is using it to “figure things out.” That’s not what capital is for.

“Only use capital when your offer is working. Money multiplies momentum, not confusion.” – Andrew Moullin

Practical Example:

• You test a new offer organically and close 5 clients through DMs.

• You know the offer works and the funnel converts.

• Now you invest $5,000 in paid traffic.

• The same funnel that made $10,000 manually now makes $40,000 on autopilot.

You didn’t use capital to find product-market fit.
You used it to scale what was already working.

How to Use It:

• Test everything manually first. If you can’t close by hand, don’t try to automate it.

• Use capital to buy speed. Hire faster. Acquire faster. Reach people faster.

• Track every dollar. You should know the cost to acquire a customer and their lifetime value. Without those two numbers, you’re flying blind.

Capital is the great accelerator. But used too early, it just speeds up the crash.

3. Content: Your Scalable Sales Force

Content is leverage because it doesn’t clock out.

It works when you sleep.
It lives online forever.
It earns you trust, authority, and attention at scale.

“Start publishing consistently. Treat your content like assets, not chores.” – Andrew Moullin

Most small business owners ignore this lever because they think they don’t have time.
The truth? You don’t have time not to publish.

Content makes everything in your business easier: sales, hiring, investor conversations, even pricing.

Practical Example:

• You record one long-form video per week answering key client questions.

• Your team turns it into 10 pieces of short-form content, 1 blog post, and 3 email newsletters.

• Every week, you’re building trust, visibility, and inbound opportunities—without spending more time.

  
  

How to Use It:

• Choose one core platform. Start where your customers are. LinkedIn, YouTube, and email all work.

• Build once, repurpose everywhere. Use one piece of pillar content to feed multiple channels.

• Focus on depth, not noise. You don’t need more content. You need clearer, more valuable content.

If you’re not publishing, you’re invisible. And you can’t sell to people who don’t know you exist.

4. Code: Build Systems That Work Without You

Code is the ultimate form of leverage.

It’s scalable, permissionless, and infinitely repeatable. You build it once, and it runs forever.

You don’t need to be an engineer to use it.
You just need to think like a builder.

“You don’t need a coder anymore. You need someone who understands tools and structure.” – Andrew Moullin

Practical Example:

• You set up an automated onboarding sequence using Notion, Typeform, and Zapier.

• New clients receive intake forms, guides, and calendar links without you touching a thing.

• What used to take hours now takes zero minutes—and no meetings.

That’s code in action.
It could be a Stripe payment link.
A no-code mobile app.
A productized service flow.
All built without engineers.

How to Use It:

• Map your repeatable workflows. What happens more than twice a week? Automate it.

• Use no-code tools. Try Zapier, Airtable, Webflow, Notion, Softr, and Make.

• Think in systems. Every recurring task is a potential automation.

Code allows you to scale without bloat. Without more meetings. Without more people. Just smart systems.

So What Do You Do With This?

Stack your leverage.

The best founders don’t rely on just one.
They layer them.

• Use people to free your time.

• Use capital to speed up what works.

• Use content to attract customers at scale.

• Use code to operate like a 100-person team—without hiring 100 people.

Leverage isn’t about being flashy.
It’s about being efficient.
It’s about replacing brute force with systems that multiply you.

Final Thought

If you’re stuck, tired, or maxed out—it’s probably not because you’re doing the wrong things.
You’re just doing too many of them yourself.

That’s a leverage problem.

Fix it, and everything gets easier.

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