Zero Presence to 100+ Weekly Leads: A Logistics Company’s Digital Breakthrough

Client Background

Horizon Freight Solutions, founded by Alex and Jamie Carter, is a pioneering autonomous logistics company using advanced technology to streamline freight operations. Though their service was exceptional, their business lacked a digital footprint—no website, no social media, and no public credibility. In an industry built on trust and scale, this gap was costing them opportunities.

Challenge

Without any online presence, Horizon was invisible to potential clients and investors. Their growth relied solely on referrals, and the absence of brand trust, testimonials, and a credible web platform made it nearly impossible to compete with established logistics firms. They needed to become visible, trusted, and scalable—fast.

Solution

I AM Media stepped in to create a complete digital transformation. From building trust to optimizing visibility, our work focused on positioning Horizon as a credible industry leader.

Discovery & Brand Identity Development

• Led a brand discovery session to understand Horizon’s mission, audience, and value proposition.

• Designed a bold, technology-forward brand identity using clean lines, powerful colors, and modern typography.

• Developed a cohesive visual direction that reflected Horizon’s innovative positioning.

Trust-Building & Testimonial Strategy

• Interviewed 50+ past clients and compiled over 100 verified testimonials to publish on Trustpilot.

• Crafted compelling client success stories to showcase reliability and results.

• Integrated social proof directly into their website and sales materials.

  
  

Website Development

• Built a high-performing website from scratch with strong UX, trust-building visuals, and clear calls to action.

• Included dedicated sections for services, case studies, leadership team, and industry certifications.

• Focused on lead generation and credibility, converting cold traffic into inquiries.

  
  

Content Strategy & SEO

• Produced 20 SEO-optimized blog posts monthly to increase domain authority and search rankings.

• Created video content including logistics explainers, tech walk-throughs, and team spotlights.

• Managed social media accounts on Instagram, YouTube, and TikTok to extend reach.

  
  

Content Execution

• Delivered professionally edited videos and articles ready for distribution across all channels.

• Ensured content consistency across platforms, reinforcing Horizon’s brand trust and voice.

• Provided streamlined delivery processes so the founders could stay focused on operations.

  
  

Results

• $15M+ in added revenue through increased visibility, inbound leads, and credibility.

• 100+ client applications per week, up from zero digital inquiries.

• 10,000+ website impressions per month and first-page Google rankings in under six months.

  
  

Horizon went from unknown to unstoppable—positioned as a leader in autonomous freight solutions with a brand presence to match.

Testimonial

“Andrew and his team at I AM Media built our entire digital presence from the ground up, turning us into an industry leader. From gathering 100+ Trustpilot testimonials to creating our website and content strategy, they delivered results—$15 million in revenue, 100 weekly applications, and top Google rankings in just six months. Their work was transformative.”
— Alex and Jamie Carter, Founders of Horizon Freight Solutions